Bloom & Glow

The brief

Bloom & Glow resells imported skincare and offers skincare and lifestyle coaching. Customers reserve rather than pay online, so the site has to earn trust and make reserving simple.

Approach

An editorial lookbook in pink and gold: full-bleed campaign photography, large serif headlines and calm motion, with the founder's own results as the proof.

Every page leads to one of two actions: reserve products to collect at the studio, or reserve a session. Bloom confirms each one by phone or WhatsApp.

What we built

• A shop with category filters, product pages and a bag
• Reserve for pickup, for one product or the whole bag, with a reference number
• Session reservations with a calendar and a morning or afternoon choice
• A one-tap WhatsApp hand-off so every reservation reaches Bloom
• Before and after sliders that work by drag, touch and keyboard
• Page transitions, scroll reveals, and a calm version for people who turn off motion