INKUBA
Sports Apparel · E-commerce
A drop-led performance-wear label for runners and riders in Kigali's hills, with a shop built around limited releases.
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The brief
How would a Kigali sportswear brand launch a limited drop online? INKUBA is a label for people who run and ride the thousand hills before sunrise.
Approach
Each release is treated like race day: numbered drops, a countdown in the top bar and products shown as kit, not catalogue.
Condensed race-bib type, signal orange on black and a visible running grid keep the pages quick to scan on a phone at five in the morning.
What we built
- Home and product pages, with a ticker that speeds up as you scroll
- Product cards that zoom and show the price on hover
- A product gallery with colour and size selection
- Add to bag that asks for a size first and keeps the count across pages
- Drop-alert sign-up with validation and a success state
- A phone menu, and a static version for people who turn off motion
Colour
Ink #0A0A0A
Signal #FF5A1F
Bone #F1F0EC
Concrete #A3A3A3
Type
Anton and Archivo
INKUBA is a fictional brand created by VAIG as a design study. It is not a real business and not client work. Imagery is AI-generated.